
The mash-up you're about to see after the jump is so cool! If you try and double-dip my wife, I'll put a social footprint up yo ass! BOOYAH!
Some seem to enjoy the pretension of having a handle on media-based etymology in the current zeitgeist. Here’s several of web-based terms that have cropped up or been perverted in the last 10 years – and of course, driven me insane enough to write a rant regarding them.
“cool”
A once revered term from the 50s to the 70s, “cool” originated in the 30s, via jazz musicians, it’s wide-ranging usage spanned decades before being besmirched by internet biz-fucks somewhere around the mid 90s. It was at that time that the word ceased to have any real import, to me anyway. Given the barrage of chuckle-heads labeling everything online with “cool” or the sub-moronic “sweet!”, “cool” was no longer a word to be relegated to the ultimate in laid-back-ness.
“after the break” or “after the jump”
The internet isn’t television. Well, not yet anyway. Regardless, re-imagining an old TV phrase from live television in the 50s (“We’ll be right back; after this commercial break!”) and using it to describe a users eye-balls moving past a web-ad on a scrolling web-page is just beyond cretinous and completely condescending. In fact, I don’t even notice ads any more. They’d have to jump out of the screen and throttle me. I guess that over the years, I’ve become accustomed to mentally deleting them from the page completely and seeing only content.
“below the fold”
Ah yes, the classic term from the newspaper days. What’s a newspaper, you ask? Anyway, this phrase means cramming all the important info you can into the top of the screen before some lazy, fat user has to move his pudgy little hand to scroll down past his computer resolution sight-line. God forbid! Let me just say this. You cannot “fold” a computer monitor (although I have seen floppy futuristic versions of a computer “paper” and god knows why anyone would want to use the rubbery, pointless techno-gadget). Besides, I hate the cumbersome and unruly size of newspapers and more to the point, have always wondered why “newspaper-men” didn’t just create a paper that you didn’t have to fold? Oh wait, they finally did. It’s called a computer – with scrolling capability.
“mash-up”
Some bright-eyed young turd came up with the idea of taking two pieces of content and committing copyright infring— I mean, merging them. It’s supposed to provide users with a synchronous media experience that is pleasing to the eye and or ear. That they dubbed it a “mash-up” sounds like it should be an annoying cacophony of regurgitated foods that a small child puked all over their papa’s shoulder.
“footprint”
Apparently anyone using the internet is obsessed with simplistic metaphors that allow even the most addled, drooling, dim-wit to “get” what this crazy digital “inter-web” is all about. Whether it’s to stave off the inevitable future shock of having to sit in front of a screen for endless hours getting carpal tunnel and glaucoma or if it’s just so mom and dad won’t think the internet is the devil’s playground, marketing analysts and their ilk insist on coming up with these lame parallels. Thank god for their ingenuity, or I wouldn’t know what to call “surfing”.
“double-dip”
Used in various ways, this creepy term (which I refuse to even type again) was once a concept where a party guest would take a vegetable or cracker, place it in a bowl of flavored, milk-based gelatin, bite it, then place their saliva soaked nibble back in the bowl to infect the entire party with god knows what horrible disease. Disgusting. In it’s current incarnation, it’s used to describe things like bringing out a product not once, but twice. For example, bringing out a film release on DVD, then a year down the road re-releasing it with more extras, or a home video of one of the films’ celebrities beating his wife and throwing up on the carpet. In the adult world (porn) it could be used as another term for getting sloppy-seconds. Yep. Disgusting all around. Just stop fucking using it, you buffoons.
Well, that’s all for now folks. If you have any annoying web-isms you’d like to include, just drop em in the comment box.
Huzzah!